Citizens’ Climate Lobby - PSA
For this project I created a short PSA animation for Citizens' Climate Lobby, aiming to highlight their mission in a warm and inviting way. Using a paper cutout style, I wanted to make the animation feel tactile and accessible, without overwhelming the message.
The goal was to draw viewers in and raise awareness about the organization's efforts in a subtle yet engaging manner.
I also wanted to keep it under 45 seconds MAX because that is around the edge of the average attention span, so for the script I used copy from their website and edited down to its bare essentials.
PROCESS
ABOUT THE ORGANIZATION
Citizens’ Climate Lobby (CCL) is a nonprofit, nonpartisan, grassroots advocacy climate change organization focused on national policies to address the national and global climate crisis.
MOODBOARD
